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Library and Information Science
Radio and Television Broadcasting
Announcers Newscasters Anchorpersons
Radio and Television Broadcasting
Radio
and television broadcasting, together have become the most powerful medium
of communication today and have revolutionized `mass-communication’.
Electronic medium, including films, is today the largest single medium of
communication reaching the masses with news, entertainment as well as
education.
Due
to the influence that the electronic media has on the viewers and
listeners, most of the countries in the world have some form of control
over their broadcasting. In India broadcasting till very recently was
state owned and private television companies could produce programs but
not broadcast them. However in face of greater public access to satellite
transmissions from within and outside the country, government had to
liberalize its policies. Recently, legislation has been passed in the
Parliament seeking autonomy for Doordarshan and All India Radio and things
may further change with the implementation of the bill.
For
professionals as well as creative talent, radio and television
broadcasting holds a lot of promise. The industry requires both qualified
work force, in the areas such as program software development, editing and
graphics, and creative talent for production and direction. Then of course
challenging opportunities have mushroomed for talented performers as well.
International channels, which are easily accessible, have created a
dynamic environment and instilled more competition in this field. They
have also brought in qualitative change and tremendous opportunities for
professionals. Time being the most important aspect of their work- whether
it involves appearing and speaking on the air, producing a program or
transmitting it to radio and television receivers, people working in radio
and television broadcasting, function under tremendous pressure.
The
broadcasting media is expanding rapidly and India is fast emerging as a
growth center for entertainment in Asia. It is anticipated that by 2005
the broadcasting and entertainment industry could be worth Rs 60,000 crore
compared to the current revenue of around Rs 15,000 crore. A huge spin off
effect of all this is the growth rate in employment generation and
therefore those with an interest in this area can look forward to a bright
future. Job opportunities for radio jockeys, disc jockeys, video jockeys,
announcers, performers, anchors, directors, producers, cinematographers,
photographers, set designers and costume designers animators etc., are
being regularly thrown up by umpteen broadcasting channels.
One of the best aspects about jobs in these areas is that one can
choose between full time or part time employment or even go for free
lancing. Any of these options exist for employment in All India Radio,
Doordarshan, and Private TV Channels etc.
Radio
and television both cater to audiences of varying tastes and preferences
and most networks therefore present a range of programs that target
segments according to age, sex, language, occupation special interest and
so on. In other words no segment of the society is left untouched by these
mediums and they are rightly predicted to be the major mass communication
media of the twenty first century.
Other
than direct employment opportunities the radio and television industry has
given rise to a number of related industries or provided impetus to such
related industries, which already existed. Some of these related fields in
which job opportunities exist are the following:
Music-
both audio and video recording
Networking
Advertising
Commercials
Home
Entertainment in both audio and video sectors and includes design,
manufacture and sales of hardware as well as software like video games,
compact discs etc.
Educational
Qualification:
Professional
qualification is a prerequisite for technical jobs, however for jobs in
the production side no such qualification is essential as skills in
production jobs are generally gained through hands on experience. Depending upon the opportunity simple graduates, with an interest
in this field, can get jobs in production. Formal training is however
available even for production jobs and would be helpful in finding a
placement and sharpening inherent skills. Various
institutes around the country offer courses in Mass Communication and in
various other aspects of television technology and production. Some of
these institutes also offer specialized courses in radio journalism and
production.
Eligibility
for admission into these institutes varies.
In general, however, undergraduate courses are open for those who
have cleared 10+2 examination. For Postgraduate courses, a bachelor’s
degree in appropriate discipline is necessary for admission. Period of study would depend upon the course and the institute and
would range between one to four years.
Some of the areas of specialization include subjects like broadcasting journalism, camera, sound recording, editing, direction, design, visual communication, graphics and animation