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Library and Information Science
Radio and Television Broadcasting
Public Relations
Any
firm works with the objective of earning profits through marketing its
products or services. Other than Advertising and Marketing, ‘Public
Relations’ is an important management function that helps the firm in
achieving its objective. Advertising, marketing, and public relations
managers work in close coordination to work out the marketing strategy and
public relations activity. With its widening scope, public relations,
which in practice is a image building exercise and can apply to anything
from companies to products to the people, projects or ideas.
An
organisation may have its own PR set-up or hire a PR Agency to deal with
all its aspects. In-house PR departments take care of the image of the
organization prepares press releases, brochures newsletters etc. and makes
sure the message that the company wants to put across is published or
broadcast. For example if the Ministry of Health decides to launch a
project for eradication of Polio than it becomes the responsibility of the
PR Department of the Ministry to allay any fears from the mind of the
general public and make them understand the benefits of the project,
through advertisements both in print as well as electronic media, door to
door campaigning etc.
Specialized
PR agencies offering such services deal with all aspects required for
effective corporate communication, and provide guidance, in public
relation, to organizations. A usual PR agency would have three different
departments dealing with Client Servicing, Media and Research
respectively. Account Executives handle the PR work of different clients.
Based on the operations of the client and his requirement they work out a
PR strategy. They are also responsible for arranging press conferences and
giving publicity in the press. The department handling media, works out
the media plan for the client, which includes complete media presentation,
design and coordination with various channels of communication etc. PR
agencies also undertake research and survey work that helps in devising a
communication plan for the client.
Educational
Qualification:
See
under ‘Public Relation Officers’